What's one thing we almost never see a church doing well? Even the big ones? Content strategy. And that's just one reason why church communications is stuck in 2004.
We're living through the biggest communication shift in 500 years. As fewer people attend church and more utilize the web for every aspect of their lives, our churches can't afford to not have a strategy. This isn't an add-on to our ministry; it's a full scale shift.
In this episode, Tony and Amy interview The Unstuck Group's Marketing and Communications Director, Tiffany Deluccia, about how the world has shifted, why your church needs to be thinking about "inbound marketing," and the tools you can use to make it happen.
This episode shares a ton of resources that will help you create and execute an online strategy so you can reach more people! Find the resources from Episode 61, including links to the tools mentioned during the show, in the Episode Show Notes at theunstuckgroup.com/episode61.