Overwhelming and confusing—the words pastors have been using when they talk to us about measuring online engagement.

It feels like everyone has been talking about what to measure for the last few weeks, and somehow, it's not getting clearer.

Here's our take: Churches should give the most attention to tracking things that help them make decisions and lead to wins with the bigger picture ministry goals.

Not sure how to do that?

In this episode, Tony and Amy interview Tiffany Deluccia, The Unstuck Group’s director of sales and marketing, to shed some light on how to reframe—and simplify—the wins for measuring engagement.

For the full episode transcript, links mentioned during the show, and to download the Leader Conversation Guide, visit this episode's Show Notes at theunstuckgroup.com/episode144.

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