What if we had to rethink the importance of getting new people to a building or a program... for the long haul?
As part of a recent Unstuck Masterclass, Tony had the opportunity to interview Nona Jones and Jeff Brodie on the shift that's happening from engaging new people with in-person services to engaging them online.
Nona serves as the head of Facebook's faith-based partnerships, and Jeff is the lead pastor at Connexus Church in Barrie, Ontario.
Nona summed up the situation we all found ourselves in back in the spring... and if we're honest... the pull most churches are feeling strongly right now:
"Somewhere along the line of the history of the Church, we've come to define church as a place you go or a program you watch, and because of that, people have been slow to adapt to anything other than strategies that get people to a building. When you think about how social technology has been used thus far, it has predominantly been for marketing to get people to the building."
Nona and Jeff each brought their unique perspectives as innovative leaders in local churches on how we can shift to engage and reach people in a digital culture.
So in this episode, we're sharing portions of Tony's interviews with each of them that we think will give you some practical handles for doing so at your church as well.
For the full episode transcript, links mentioned during the show, and to download the Leader Conversation Guide, visit this episode's Show Notes at theunstuckgroup.com/episode166.
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